Emerging Trends from Microsoft Cloud and Hosting Summit Seattle

Posted by Andrew Ogilvie in Extraordinary News

Microsoft’s Cloud and Hosting Summit in Seattle is an invite only event bringing together some 700 delegates drawn from Microsoft’s hosting partners around the world. Here are some insights from the conference.  

More complexity in customers’ businesses is driving demand for more specialist IT staff but also demand for managed services from cloud providers.

Cloud services is now moving from early adopters to more mainstream customers. There is a new base of customers and with that expectations are changing. More than ever customers are looking for trusted advisers.

Customers are considering cloud strategy and decisions are being taken at board level. Businesses are ready to move to cloud technologies but they will walk before they can run and they’d prefer some help from a personal trainer.

Issues increasing in relative priority:

  • Lowering risk
  • Improving time to market
  • Increasing revenues

What are customers looking for in managed services?

  • Backups
  • Disaster Recovery
  • Application delivery
  • Mobile services
  • Premium 24/7 support

Private clouds are seen as a safe option as a first move into cloud for mainstream customers. Private clouds will evolve into hybrid clouds.

How can cloud hosters differentiate to compete?

  • Being trustworthy
  • Reliable service, good uptime, consistency
  • Technical experts and knowledge
  • Industry specific solutions
  • Staff who go above and beyond the call